Mitsubishi Electric
idolum recently completed a series of animations for Mitsubishi's 2009 product lineup. Each year, new features are introduced in their LCD, DLP and Laser-based televisions, and idolum is tasked with creating 3D animations to demonstrate and explain these features to resellers and consumers.
Malone Media Group wrote and produced the series.
Going 'Old School' for Charter
We recently collaborated with Greenhouse Partners on creating a series of 15-second spots for Charter Cable, targeted exclusively for the web.
The campaign focused on educating potential customers about the services and pricing available to new subscribers. The creative approach was to mimic the style of an old animated educational film -- complete with gate weave, hair and scratches.
Summer means Water World
May is the prelude to summer -- and that means it's about time for Denver's Water World to open for the season!
Working with Sander Marketing Group, idolum created new spots for the 2009 campaign marking the 30th anniversary of the water park. The project included two new :30s and a :15 with multiple versions including spots directed at the Hispanic market. AJ Cies provided new original footage, John Riccardo the creative cut, Bob Maple the graphics, color correction and finish work, and Rocky Mountain Recorders doing audio sweetening.
Mile High Marketplace
idolum is pleased to have recently completed the first TV spots for the re-branding of Denver's Mile High Flea Market into Mile High Marketplace. Denver agency AOR designed a completely new look for the venerable Colorado flea market. The spots, titled World of Discovery, highlight the vast treasure trove of items and family fun one can find at the marketplace - all only a short drive from Denver.
Do You Kasasa?
Do you Kasasa? idolum does! We are pleased to have just completed a series of 13 spots (plus 4 special web-only spots) for Kasasa, a new bank account product.
Sprout Strategy created the campaign featuring 3 slam poets who each uniquely describe the various features of Kasasa. Executive Producer/Director Jim Elkin of Roshambo Films shot the spots on two RED cameras, with idolum handling the offline, HD online, and animations.
